Sunday, April 8, 2012

The Oprah Winfrey Guide to Social Media

business vision. The iconic brand she has built. And the authenticity that has built a cult-like fan base.

Oprah has built her community of raving fans simply by being Oprah. By being real and authentic. We don’t think of Oprah as locked away in some Ivory tower. We think of her as someone that we could chat with over coffee. One of the most influential people of all time but yet undeniably human. Her transparency is what attracts people.

What separates Oprah is her willingness to be completely human. Oprah has never shied away from sharing the more intimate, personal details of her life.

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